Référencement : les bonnes pratiques par Google

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Best practices for Black Friday and Cyber Monday pages 26 octobre 2020
The end of the year holiday season is a peak time for many merchants with special sales events such as Black Friday and Cyber Monday. As a merchant, you can help Google highlight your sales events by providing landing pages with relevant content and high quality images. Best Practices The following are recommended best practices […]
Google Webmaster Central
The Search Console Training lives on 2 octobre 2020
In November 2019 we announced the Search Console Training YouTube series and started publishing videos regularly. The goal of the series was to create updated video content to be used alongside Search documentation, for example in the Help Center and in the Developers site. The wonderful Google Developer Studio team (the engine behind those videos!) […]
Google Webmaster Central
New Schema.org support for retailer shipping data 22 septembre 2020
Quick summary: Starting today, we support shippingDetails schema.org markup as an alternative way for retailers to be eligible for shipping details in Google Search results. Since June 2020, retailers have been able to list their products across different Google surfaces for free, including on Google Search. We are committed to supporting ways for the ecosystem […]
Google Webmaster Central

An update on our efforts to help Americans navigate COVID-19 27 octobre 2020
The COVID-19 pandemic has brought unprecedented challenges and emphasized how important it is for each of us to do our part to help find solutions. I’m sharing an update here on how Google is contributing to keep people safe and helping to get American businesses back up and running.Contributing to economic recovery effortsAs I’ve written […]
Shop early for the best holiday deals online and nearby 22 octobre 2020
Black Friday typically has the biggest deals of the season. But this year, holiday shopping is starting earlier than usual. With safety top of mind, retailers have moved away from typical doorbuster events and are beginning to promote their discounts online. Shoppers are starting earlier too: searches for“early deals” in the U.S. have increased significantly […]
A united front against online piracy in Asia Pacific 22 octobre 2020
With more people staying at home, video streaming is up everywhere—and by as much as 60 percent in Southeast Asia, according to a Media Partners Asia study. That makes it all the more critical that we and our partners in the region continue to address the serious challenge of online piracy. Google’s overall approach is set […]

Le Marketing Digital de A à Z
GLOSSAIRE DE TRAFFIC MANAGEMENT – DIGITAL MARKETING Acquisition de trafic : Processus permettant d’attirer des visiteurs (souvent désigné par le terme “trafic”) vers des sites Web, applications mobiles et autres éléments numériques. Exemple : “Ma stratégie d’acquisition est axée sur le ciblage des personnes ayant récemment acheté une maison ancienne.” Ads (Annonces) : Exemple d’une annonce […]
Google Grants : nouvelles conditions d’utilisation
Google Ad Grants modifie sa politique : 5% de CTR minimum Google a clôturé le “vieux” programme Grantspro, qui était l’offre premium de Google pour les organismes à but non lucratif. Google annonce des nouvelles mises à jour qui sont effectives depuis le 1er janvier 2018 pour les comptes Google Ads Grants dont un CTR […]
Campagne de e-marketing SEA au CPC – Agence Philemonday
Campagne de e-marketing SEA au CPC – Agence Philemonday

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